Twitter Job Search Guide

Encouragement for Twitter NOOBz and Anyone Taking on a New Challenge

By Susan Whitcomb | 2 Comments »

I had an anonymous reader recently criticize me for using the phrase “…NOOB (shorthand in Twitter for newbie)…” in a recent post about getting started on Twitter. He/she said:

“I have to say that your definition of the term “NOOB” actually makes you look like a n00b yourself because it is not, in fact, the Twitter shorthand for newbie – it is the internet shorthand for newbie. It’s a term that’s been around for just shy of a couple decades – much longer than Twitter.”

I stand corrected, and I adjusted the phrasing to now read: “…NOOB (shorthand in Twitter [or other Internet activities such as online gaming] for newbie, as in new user)…”

I appreciate being corrected! =) (Okay, then arises the question of how to spell it: Google it and you’ll find half a dozen options. Although it’s often n00b [those are zeros in the middle], I’m sticking with all CAPS and letters rather than the techie combination of letters and numbers–my editorial urges are much stronger than my engineering instincts!)

It also got me to thinking . . . Aren’t we all NOOBz at some time or another? What if we adopted a perpetual state of NOOB-ness about life–an insatiable curiosity about people and our professions. And, why are we hesitant to classify ourselves as NOOBz?

Here’s one of the main thoughts that the anonymous email seeded in me:

I’d like to stand in defense of the millions of timid, uncertain, and curious out there who are considering dabbling with Twitter (or anything new, for that matter), but are afraid to do so because:

  • They don’t want to look foolish, set themselves up for criticism, or admit they don’t know it all
  • They don’t have enough confidence about being able to master the  learning curve
  • They don’t have (or don’t want to spend) the time to learn something new
  • They can’t see the long-term value or return-on-investment for their time

So what does it take to step out and do something new? Here are a few insights:

  • Humility: Admit your NOOB-ness: I readily admit I don’t know everything there is to know about Twitter (even though I coauthored a book on the topic!)
  • Partnership: Team up with someone–you’re tons more likely to accomplish a task when there’s accountability involved. And, ask for help–that’s what we did on the Twitter book…check out our awesome 100+ contributors! By the way, Twitter is a great place to ask for help!
  • Vision: Get clear on what you want from your new endeavor. If there is no payoff, you’ll be hard-pressed to persuade yourself to make the push!
  • Permission: Give yourself permission to fail or not learn everything overnight: I often tell myself, “FAIL means From All I Learn” (that’s not original; I wish I knew who to give attribution to!) and “I’m learning more about ________ [fill in the blank] every single day.”
  • Commitment: Let’s get real: unless you’re retired, on extended vacation, or perhaps procrastinating on some other project, few people have the time to learn something new. You must decide you’re going to do it, devise a plan, commit to it, and get some momentum going!

So, whether it’s Twitter, some other technology, or perhaps a new career skill that’s important to your future, I stand with you! And I’m celebrating your NOOB-ness, because it means you’re taking risks, stretching, learning, growing, and adding value to your life, as well as those around you.

And, may I challenge you to be on the lookout for someone who may be feeling timid, uncertain, or curious . . . and lend them a hand!

I welcome your thoughts! Why do people hesitate to learn something new? How can we support them? Do you recognize yourself (or your coworkers or clients) in this post?


10 Reasons Why Twitter for Job Search Cannot Be Ignored

By Susan Whitcomb | 12 Comments »

By Susan Britton Whitcomb (@SusanWhitcomb), Deb Dib (@CEOCoach), and Chandlee Bryan (@chandlee)

Twitter: You’ve heard lots of buzz about it. If you’re new to Twitter, you may have even visited the site, created an account, and dabbled with tweeting. But it wasn’t love at first sight, right?

If you as a career professional, or your clients, are like most people, you’re not alone in wondering, “What’s the point? How can this cacophonous site, crammed with seemingly tangential, disconnected information be anything that can help a job search?”

Keep an open mind. Admittedly, there is a learning curve to Twitter (as there is for all good things); yet you can find value from Day One, whether just dabbling as a NOOB (Twitter shorthand for “newbie”) or committing to becoming a power user.

If your job-search clients (or if you’re reading this as a jobseeker) are in a job search or career-building mode, here are 10 reasons (among dozens) to pay attention to Twitter:

Jobs1.  Jobs Are on Twitter.

More than 1 million tweets about job openings go out every month from 7,000+ employers and 7,700+ job channels via Your clients can specify that they want to receive targeted tweets for jobs in, say, the healthcare industry in the Chicago area or accounting jobs in Atlanta. And the notices can come instantly to your client’s mobile phone, giving them the opportunity to apply quickly. This is important because (with today’s 8-to-1 jobseekers-to-jobs ratio) employers are inundated with resumes. Some are even limiting the number of resume submissions they will receive.

  • Twitter Tip: Explore and subscribe to relevant job channels. Or, check out, which is similar to the Web aggregators and The site takes the fire-hose feed of all Twitter tweets and identifies which tweets are job announcements, then aggregates them into its database so you can search by job title, career field, and location.

2.  Recruiters Are on Twitter

The recruiters who are on Twitter are still in the minority (look for that to change!) but they are forward-thinking “early adopters” and they are looking for standout talent. A quick search at for the word “recruiter” brings up 11,000+ results.

  • Twitter Tip: Search sites like and for recruiters in your area using keywords such as “recruiter” and “Dallas” (without the “and” and the quotation marks). Another variation would be “recruiter” and “IT” (substitute your industry for IT) since many recruiters are not limited by geographic location. Follow them, engage in conversation, and brandish your brand so they come to recognize you as both a pro and a person.

3.  Employers Are on Twitter.

Any experienced job seeker knows that chasing postings at is not enough to find a job. They must use the C.I.O. approach, which means they must target Companies, then Influencers internal and external to those companies, and finally Opportunities that materialize when talking with influencers and networking contacts.

  • Twitter Tip: Although you can use the search box on the right panel at your home page or the “Find People” text link at the top of your Twitter home page, you’ll likely have better results using Twitter’s Advanced Search Feature. Unfortunately, it’s not readily findable at the site. Here’s the direct link: – use it to search for company names and influencers (employees, customers, consultants to the target companies, and so on).

4.  Networking Contacts Are on Twitter.

Networking is the heart and soul of job search. Twitter gives job seekers a new, easy to use venue in which to create relationships that are real and authentic, where they’re sharing both professional and personal information (just make sure the personal information isn’t too personal!). And, most important, Twitter is the first platform that doesn’t require “permission” to follow, friend, link to, or engage another person. Actors and politicians aside, you can be connected to CEOs, influential hiring managers, venture capitalists, and more.

  • Twitter Tip: Engage in “agenda-less conversations” with people on Twitter. These conversations lead to trust, which leads to openings for face-to-face conversations, which lead to opportunities to learn about other people’s needs, which leads to openings to talk about how you could solve those needs, which leads to employment. Remember, in job search, the employer is usually “bleeding” somewhere with problems to solve and people to serve; the job seeker is the Band-Aid.

5.  Research Can Be Done on Twitter.

If networking is the heart and soul of the job search, research is akin to the lungs. There must be air to keep the heart pumping. Yes, there are plenty of sites where job seekers can pump up their search by researching target companies and contacts (such as Hoovers, LinkedIn, etc.), but Twitter can give them an inside look at the company’s culture.

  • Twitter Tip: Sites like can give a feel for the positive (or negative) sentiments being expressed about a company, and can give the inside scoop on what’s being said about the company, its product(s), its people, and more.

6.  Career Brands Are Brandished on Twitter.

Employers don’t hire resumes; they hire people. Beyond the fit of competencies and compensation, they also want good chemistry and cultural fit. Twitter is a great place to convey that. A Twitter handle (username) that is on-brand can create attention, interest, and desire on the part of employers. For example @CIOintheKnow or @VisionMaker or @AdminExpert or @JaneDoeHRpro. On-brand tweets can confirm to hiring managers or recruiters that the job seeker is an “A” candidate. For example, “CIOintheKnow: My insights on latest trends in technology for green construction industry here:” or “AdminExpert: Key tip for time mgmt: ‘Chunk’ time; commit to 10-15 min of uninterrupted time & watch your productivity soar” or “JaneDoeHRpro: RT @SHRM shares top 10 trends for new year: [I see tip #3 as crucial for our healthcare industry]”

  • Twitter Tip: On-brand tweets can include personal information. Be mindful to maintain an approximate 75:25 ratio for professional vs. personal tweets. And, make sure those personal tweets aren’t TMI (too much information) or OS (over-shares). Instead, personal tweets might be (again, using our example Twitter accounts above): “CIOintheKnow: Just upgraded to iPhone 4G network; frankly, I notice big difference in speed. What are others finding?” or “VisionMaker: My hi-sch teen is considering college major. Any coaches out there who work w/ this age to identify STRENGTHS and PASSIONS and VALUES.”

7. A Vibrant Careers Community Is on Twitter.

There are hundreds of experienced career coaches, job search strategists, personal branding experts, and resume writers tweeting their insider secrets and deepening relationships amongst colleagues. Job seekers can search for hashtags such as #jobsearch, #resume, #interview, or #personalbranding for career wisdom and advice.

8. “JobAngels” Are on Twitter.

One hashtag (designated by the # sign) you’ll want to check out is #jobangels. Founded a year ago by Mark Stelzner (@Stelzner), Job Angels is a grass roots volunteer effort where one person helps another person get a job. The result has been that thousands of “one persons” have helped. You can get help, and you can also help someone else.

  • Twitter Tip: Enter “#jobangels” (without quotes) in the Twitter search box. You’ll find a wealth of help, job leads, and more. At the same time, think about how you can help someone else. Maybe it’s by making an introduction or passing on a job lead that you think would be appropriate for someone. Or, maybe it’s by retweeting (RT) others or sending a shout-out or #FollowFriday (#ff) recommendation for a jobseeker, networking contact, or target company. You get the picture. Be a blessing!

9. You Can Leverage Other Profiles on Twitter

Do you have an existing online profile somewhere outside of Twitter (big or small)? Use it to springboard into Twitter. If it’s a blog, mention that you’re using Twitter in a post and link to it from your profile and contact pages. If you’re on Facebook use one of the numerous tools available to drag in your Tweets to Facebook. Add it to your email signature, business card, mention it in interviews or guest posts that you might do…. etc. The same applies with any online (or even offline) presence that you have.

  • Twitter Tip: Link to your Twitter page and link to it often. For example, “If you’d like to connect with me on Twitter my feed is here:” (substitute your name, of course).

10. SEO Gets Better on Twitter

Tweets are permanently indexed by Google. The good news is it will boost your “Google juice” (results on Google), which is good news when recruiters and prospective employers research you online. The bad news is that everything you say is on permanent record. The Library of Congress is even keeping records!

  • Twitter Tip: According to, “the ‘lead-in’ of each tweet appears to be important for SEO as it will determine what appears in the tweet’s title tag when it shows up as a search result on Google. Approximately 42 characters are factored into each tweet’s title tag, including the account name, as well as the initial characters of each tweet. Keep in mind that your full tweet and all its characters are still being indexed by major engines, though.”

There are many other reasons for job seekers to take advantage of Twitter in their job search. If they are unsure, encourage them to choose one of the items in this list and explore it further. And, give them permission to possibly not like Twitter at first. For some, it can feel like moving to a foreign country and learning a new language—there will be some frustrations when they don’t immediately understand all the words or customs, but that will pass.

Stay with Twitter! You’ll seriously broaden your horizons, knowledge, network, and career options!

Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib are the coauthors of The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day. Learn more at or follow the hashtag #TwitterJobSearch on Twitter.

Susan Britton Whitcomb (@SusanWhitcomb), “America’s Career and Life Coach,” has helped thousands of job seekers find the clarity and confidence to claim career success and significance. She has trained hundreds of certified career coaches and authored many best-selling books, including Résumé Magic, Interview Magic, Job Search Magic, 30-Day Job Promotion, and The Christian’s Career Journey.

Chandlee Bryan (@chandlee), president of career management firm Best Fit Forward, is a job search expert and social media evangelist. She has worked as a recruiter, Ivy League career counselor, and consultant to Microsoft.

Deb Dib (@CEOCoach) is a careers industry trend leader, career communications expert, and one of the world’s first Reach Certified Personal Branding Strategists. Known for infusing ROI value into executive branding, she is the trusted, go-to coach for leaders and rising stars who want to land faster, earn more, have fun, and change the world.


Getting Started on Twitter: 25 Tips to Take Advantage of the Web’s Best-Kept Job Search Secret

By Susan Whitcomb | 7 Comments »

Twitter. There’s been lots of buzz about it. Perhaps you even visited the site, created an account, or dabbled with tweeting. Not love at first sight, right? If you’re like most people, you’re not alone in wondering, “What’s the point? How can this cacophonous site—crammed with apparently tangential, disconnected information—possibly help my job search?”

Do keep an open mind! Although Twitter has a learning curve (as is the case with all good things), you can find value from Day One, whether just dabbling as a NOOB (shorthand in Twitter [or other Internet activities such as online gaming] for newbie, as in new user) or committing to becoming a power user. Here are 25 tips to get you started.

  1. Lurk First. Sit back and study what’s happening on Twitter before jumping in with both feet. You can do this even before setting up your own Twitter account by going directly to Twitter user’s streams (for example, you can see my Twitter stream at or my coauthors in The Twitter job Search Guide (JIST, 2010), and You can also visit and search keywords of interest to you.
  2. Think Strategic When Setting Up Your Twitter Account. Many people vacillate between using their own personal name (such as JohnDoe) or profession (such as CFOintheKnow). There are advantages to both, but using your real name can add to your name recognition. If you have a common name that is already taken on Twitter and want to use your name, add a designation that matches your profession, such as JohnDoeCPA or JohnDoeSalesExec.
  3. Write an Employer-Focused 160me for Your Twitter Profile. Twitter allows you 160 characters max to describe who you are. Give them a taste of the return-on-investment they’ll receive from hiring you. For example: “Go-to resource for publicity for nonprofits. Earned org’s cover stories in regional mags; PR delivered 10s of thousands in contributions.”
  4. Point Employers to More Information. In your profile, include a link to a site where employers can get more information about you, such as or your profile at
  5. Include a Professional Photo. Leaving off a photo is an invitation for people to dismiss you. Your photo should be as professional as you look when going to an interview—your absolute best. There seems to be a greater sense of connection between followers and followees when each of you can see what the other really looks like. If you use an avatar, be on brand. Some people use avatars rather than a real photo—these sites are great starting points for avatars: and
  6. Don’t Rush to Follow at First. When you follow people on Twitter, it’s likely they will consider following you back. If your history of tweets (your “tweet stream”) isn’t interesting or it’s non-existent, you’ll lose the opportunity to gain new followers. Instead, put out some interesting tweets first.
  7. Tweet On-Brand. Tweet primarily about things that relate to your profession. Read news feeds, blogs, and other resources for relevant, fresh content.
  8. Set Up Google Alerts for Tweet Content. Go to to set up alerts for industry trends, news on your target companies, and more sent directly to your email. You can then be the first to tweet about it.
  9. Use a Third-Party Application (API). Twitter can appear disorganized and confusing. APIs such as,, and help organize tweets into columns of your choosing, such as those that reference your name, those that contain a relevant hashtag or keyword (such as #forensicaccounting), or a list of followers you are particularly interested in.
  10. Follow People Who You Want To Know You. Follow companies on your list of target companies, employees in those companies, potential networking contacts, recruiters, industry leaders, and others who might help connect you to the people with the power to hire.
  11. Explore Twitter’s Advanced Search Feature. Search Twitter’s advanced search function at to search for opportunities (e.g., #jobs #portland #finance) or people.
  12. Search Beyond Twitter. Use sites like,,, or to find people (e.g., recruiters, finance).
  13. Use the 75-25 Rule When Tweeting. When in job-search mode, approximately 75% of your tweets should be professional, while 25% can be more of a personal nature (e.g., “Looking forward to my 25-mile ride through the Blossom Trail this weekend.”). Use discretion with your personal tweets!
  14. Tweet, Tweet, Tweet, But Don’t Get Sucked In. Be careful that your time on Twitter is focused and productive. Consider a 15-minute-a-day model where you spend five minutes in the morning, noon, and afternoon. During that time, you might tweet about an interesting industry trend, retweet someone’s tweet that would be interesting to your followers, and send an “at” (@) message to someone based on an intereting comment in their tweet stream.
  15. Retweet—The Highest Form of Flattery. Retweet (RT) interesting tweets from your networking contacts. Imagine how impressed a prospective employer might be when he/she sees you retweeting information that will promote the company.
  16. Turn Your Twitter Conversations into Phone and Face-to-Face Conversations. You’ll eventually want to shift the conversation from Twitter to a voice conversation or live meeting. Watch for opportunities, and act immediately when they present themselves.
  17. Time Your Thank You’s. As you engage people on Twitter, people will recommend you, retweet you, and compliment you. Consider thanking these people at off-times (late in the evening, early in the morning) so they don’t clog your tweet stream.
  18. Schedule Your Tweets. In some cases, you’ll want to schedule your tweets in advance if you know you’ll be unable to tweet. is a free service that will allow you to do that. is another.
  19. Go Mobile. Set up mobile alerts so you can stay in touch with Twitter friends while on the road. Tweetie is a favorite iPhone app. Android users can check out
  20. Sign up for TweetMyJobs Alerts. Every job seeker, whether a Twitter user or not, should visit to sign up for mobile-phone alerts of jobs relevant to their profession and geographic area. It’s simple and free to jobseekers, and a lot less expensive for employers than some of the traditional job sites such as Monster and CareerBuilder.
  21. Use Hashtags. Hashtags, represented by the # sign in front of a word (e.g., #accounting, #finance, #programming, #healthcare), are used on Twitter to help users find all the tweets with that hashtag. Use them religiously! You can find a hashtag directory at Or, simply watch for the hashtags used by your favorite tweeps to get an idea of the latest hashtag lingo.
  22. Let Your Followers Know You’re Looking. One savvy jobseeker posted this hashtag-heavy tweet to gain the attention of employers and recruiters: “Looking to leverage my awesome #transportation #trucking #logistics & #supplychain tweeps to find #employment in #Charlotte NC. Suggestions?” Consider tweeting this type of information on a weekly basis.
  23. Get Career Advice on Twitter. Follow savvy career coaches and job search strategists for great career tips (such as this list: or search for hashtags such as #careercoach #resumes #jobsearch #twitterjobsearch.
  24. Use Lists to Find People. Check out to find lists of people of interest in your target companies or profession. Likewise, check out the lists that other Twitter users have created.
  25. Give, Give, Give Before You Go Asking for Help. As in all networking, look for ways to be of help to others before asking them for help. If you start off on Twitter with a tweet that says: “Lost my job. Anybody know of job openings?” You’ll not likely get much help.

Start now. In the words of master networker Harvey Mackay (@harveymackay), “Dig Your Well Before You’re Thirsty.” It takes several weeks to really get into the swing of things on Twitter… once you do, you’ll discover that Twitter truly is “the barrier buster.” Enjoy!


7 Things I’ve Learned About Resume Writing in the Past Two Years

By Susan Whitcomb | 5 Comments »

I recently had the opportunity to renew my certification as a Master Resume Writer (MRW), a designation offered through Career Management Alliance ( As part of the process, I submitted a few points on “what I’ve learned in the past two years” about resumes. Here are my insights:


1. Succinct | Bite-Sized | Tweet-Like succinct-ideas-logo

Social media and the bombardment of info-overload have caused many people to have the attention span of a lit match. Keeping this in mind, I am shifting my writing toward a more tweet-like style. Indeed, in coauthoring The Twitter Job Search Guide with Chandlee Bryan and Deb Dib, Deb took the lead on two chapters that, I believe, will change the rules of resume writing and cover letters forever. She describes processes for writing a 10-tweet cover letter, a 6-tweet resume profile, and turbocharging your resume with tweets—her ideas are brilliantly simple.

Where possible, I am much more aware of writing one-line accomplishment statements, separated by 6 pts or more of white space, to make it more inviting for readers to want to read, as well as digest the information. The length of my resume paragraphs is also something I’m focusing on shortening. Several years ago, I wouldn’t think too much about a 6-line paragraph. Now, I try to keep them to 3 lines.

Although I’ve been using bulleted paragraphs in cover letters for years, I am now fanatical about making sure cover letters contain them.

2. Integrated Resumes

Twitter cofounder Biz Stone noted, “Twitter is the new resume.” His comment implies that what we write on Twitter, or anywhere online, becomes a piece of our resume. I am advising clients that they need to be aware of this and to strategize an orchestrated plan to integrate their resume with their online identity, making sure that resumes are aligned with data appearing on a LinkedIn profile or other site.

Recruiters can, in some cases, find old versions of a client’s resume online, which may not sync with the current version a client is putting out there. That may impact a writer’s decision about whether to eliminate a problematic or short-term work entry.

In addition, I am adding LinkedIn, Twitter, online portfolio, or other appropriate links into traditional resumes, whether 1) as part of the header, 2) as a “see more information on this project at,” or 3) as a footer at the bottom of the last page of the resume. I avoid shortened URLs, however, because in some cases they will go away over time.

3. Brandingpersonal-branding-stamp

Branding has made its way into resumes, whether obscurely with brand attributes woven into the summary, or obviously with resume headings such as “Brand Attributes” or “Brand Bio” as part of the resume. Although not every resume submitted in my client samples reflects this, I am much more aware of trying to convey both “hard” and “soft” elements of the client’s brand in the summary section, and in some cases including a brand tagline and colors that match the client’s brand. For example, one of my resume samples submitted used brown type with blue horizontal accent lines, matching the colors the client had used on her Web site.

Relating to branding, I’ve shifted in my choice of fonts, leaning toward sans serif fonts. A few favorites these days are Calibri and Century Gothic.

4. Shorter, in General, with Add-On Pieces

Although I still write 3-page resumes, they are the exception to the rule. When possible, for an executive or senior candidate, I shoot for 2 pages and then include a supplemental piece (or pieces) with a separate title, such as Project Highlights, Technology Initiatives, etc.

5. Mixed Messages, No Hard-n-Fast Rules

In some instances, recruiters are writing that “ugly resumes are the best,” meaning resumes void of formatting have a better chance of being “read” well in databases. While I can see this point, we also know from personal experience, conversations with our colleagues, and discussions with hiring managers and recruiters that a drop-dead gorgeous resume with plenty of visual appeal makes a lasting first impression. That also goes for ASCII resumes. One of my clients reported back that, when walking into an interview, the first thing out of the hiring manager’s mouth was “how’d you get your ASCII resume to look so good . . . I’ve never seen one this clean.”

Resume writers need to be flexible and learn how their clients plan to use their resumes before pronouncing definitive how-tos. In general, I advocate to a) get the resume into a target company’s database; b) have it hand-delivered by internal contacts in the target company to the hiring manager (not HR); and c) send it as a follow-up after meeting with networking contacts.

6. Cover Letters

The submission requirements for renewal of the Master Resume Writer require five cover letters. It was harder for me to readily come up with five resumes that met the submission requires and also included a cover letter! I realized that this is because few of my clients are requesting cover letters these days. My observations as to why include:

  • There doesn’t appear to be a standardized process for receiving cover letters on corporate Web sites (some sites have space to upload or paste in a cover letter, others do not).
  • Clients are less likely to write a “formal” cover letter when emailing their resumes to others. A simple note (“Looking forward to speaking more about [xyz]. My resume is attached.”) is not uncommon.
  • The clients I work with are using their resume as a “leave-behind” rather than a “lead-in.” In other words, they are networking with others to learn about their needs first and, as a follow-up to the networking, sending their resumes.

resume7. Resumes Are Not Going Away

Articles prophesying the death of the resume seem to surface once every year (and have now for the past five-plus years). I don’t claim to have a crystal ball, but I believe resumes are here to stay. Not too many people get hired these days without having to turn in a resume. They may not be the centerpiece of the job search like they used to be years and years ago (although many job seekers tend to cling to them, hyper-focusing on them as the magic bullet that will allow them to escape the necessity of networking), but resumes continue to remain a vital element in job search. That’s good news for us writers who love our calling!


How to Integrate Twitter and LinkedIn (TwitterIn?)

By Susan Whitcomb | No Comments »

In a joint video with LinkedIn Co-founder Reid Hoffman and Twitter Co-founder Biz Stone, Biz notes, “People are finding that the persona they create for themselves on the web is part of their resume in many ways.”

Your public persona just became easier to broadcast with the integration of Twitter and LinkedIn. Now you can update your LinkedIn status from your Twitter account, and you can update your Twitter timeline from your LinkedIn account.

The steps for doing so, along with the Hoffman-Stone video interview, are here:

Of course, you need both a Twitter account and LinkedIn account to get started, so if you’ve been hesitant to jump into Twitter, now’s the time.

Tip: When you go to add your existing Twitter account to LinkedIn, you’ll need to sign in to Twitter. Rather than use your Twitter user name (e.g., @SusanWhitcomb) to sign in, use your email address associated with your Twitter account. I discovered it doesn’t work the other way around.

And, what are the advantages for jobseekers? Here are 3 to start:

  • You can extend your reach. Many LinkedIn colleagues are not on Twitter. The new integration allows you to increase your visibility with them.
  • You can get greater cross-play when posing questions that need answered.
  • The new “Company Buzz” feature allows you to track tweets about target companies, products, and people you may be researching and following from your LinkedIn home page.

How well does it work? The jury’s still out for me! When updating my status on LinkedIn and clicking the Twitter “share” button, my update shows in my Twitter stream. However, when adding the hashtags #LI or #in at the end of a Twitter update, the update is not appearing on my LinkedIn status (and from the looks of other people’s Twitter streams, I’m not alone).

Troubleshooting suggestions are welcome!


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