Social Media

“I’m No Good At” Really Means “I Don’t Know How…YET!”

By Susan Whitcomb | No Comments »

I was coaching an entrepreneurial client recently and, as is so often the case, a limiting belief reared its ugly head in the middle of our coaching session. No surprise, as we all have them (limiting beliefs), including moi!

Specifically, we talked about putting systems in place that would support her annual revenue goals. Listening carefully, I caught a clue to the roadblock when she said, “I’m just no good at organizing.” You’ve probably used a similar phrase, such as:

  • I’m no good at …
  • I’ve never been able to successfully …
  • I am just not talented at …
  • My gift is definitely not …
  • I wish I didn’t have to …

Whatever the phrase, it probably related to a task that you regularly avoid or procrastinate on, such as:

  • Marketing
  • Closing sales
  • Growing my business
  • Bookkeeping
  • Networking
  • Social media
  • Getting/staying organized
  • Staying up on technology
  • Following up with your clients/network
  • Or fill in your own “I’m-no-good-at” task here: ____________

So what do you do when you hit a “I’m-no-good-at-that” roadblock? Before I offer some insights, first pick something from the above task list that resonates with you so you have something tangible with which to relate these ideas.

Now, here are three insights and suggestions:

  1. Incapacitate the accusations: Notice your language or self-talk. Don’t condemn or berate yourself. Just curiously notice and name it, whether silently or aloud. E.g., “I’m noticing that I am labeling myself as ‘not good at’ x.”
  2. Remember the W.I.N. (“What’s Important Now/Next?”) Decide how important “x” is to your success. If you chose “closing sales,” and you don’t have a waiting list of clients ready to thrust money into your hands, it’s likely that “closing sales” is pretty important. If it’s “staying up on technology” but that isn’t critical to the success of your business, note that as well. Focus on important items.
  3. Swap it: Substitute your “I’m-no-good-at” phrase for this new phrase:“I don’t know how to [x] … YET!”

When we shift from “I’m no good at” to “I don’t know how to … YET!” we shift from condemnation to exoneration, and with exoneration to encouragement. As a human being, you are a living, breathing, learning machine. Your brain is capable of wiring more new neuropathways and healthy habits than you could ever dream possible.

Everything you need for success can either be 1) learned or 2) paid for and performed by someone else. If you’re growing your business, you may choose to “learn” more than you “pay for” initially (focus on doing the things that only you can do and delegate the rest).

So what is the mind-shift for you? What do you want to learn next?


Facebook the New Walmart?

By Susan Whitcomb | No Comments »

Here’s a potentially controversial statement:

Facebook is becoming the new Wal-Mart!

Regardless of your thoughts on Wal-Mart’s retailing practices, the truth is that you can find just about ANYTHING at Wal-Mart. From toys to toilet fixtures, it’s all there.

And Facebook is looking “Wal-Mart-ish” these days because of everything you can do there … including FIND JOBS!!! Just this past week, my sister-in-law overheard how a company used Facebook to notify a candidate of a job offer!

Recruiters/hiring managers are also catching the wave. Have you seen the recent statistics posted by, which shows hiring patterns in LinkedIn, Facebook and Twitter? I love what is doing to help track the metrics of social media and recruiting.

This first pic shows that 64% of recruiters use two or more social networks for recruiting:

The next graph shows which sites social referrals come from:

And this final pic shows the types of referrals most often being made:

How about you? How are you seeing Facebook used in recruiting and hiring?

If you’re a career professional and would like to learn more about Facebook in the job search, join us for the launch of the Social Networking Career Strategist program that starts Wednesday, August 3rd. More info here:




How a New Grad Cut His Job Search Time in Half Using Twitter

By Susan Whitcomb | No Comments »

How long is the job search? 27 weeks, says the BLS! Is there a shortcut? One jobseeker found it … in the form of Twitter.

Stephen Moyer, one of the 13 jobseekers featured in The Twitter Job Search Guide (JIST, 2010) authored by Chandlee Bryan (@chandlee), Deb Dib (@CEOCoach), and myself (@SusanWhitcomb), is a stellar case study on how Twitter can work wonders in a job search.

As Chandlee likes to say, when it comes to networking,

“Twitter is the barrier buster!”

Unlike LinkedIn or Facebook, there are no approvals when it comes to connecting with (or “following”) others. So whom did Stephen follow? People in the industry he wanted to be in. Here are some excerpts of my interview with Stephen (@Stephen_Moyer).

“When I first started on Twitter I was doing an internship with a logistics company and was interested in getting into recruiting and HR, so I went looking through some of my followers and noticed Karla Porter (@Karla_Porter). When I saw her profile, she said she was interested in ‘all things recruiting’ so I thought ‘maybe I’ll contact her through Twitter.’ I sent her an @ message asking if she could help me out and answer questions. Within 15 minutes she sent me her phone number and said ‘call.’

“I told her I was doing my internship and it turns out she knew my supervisor at the logistics company. A couple of days later, I got a message from Karla saying she talked to my supervisor, who gave me stellar reviews, and wondered if I’d like to come down and do an internship with her.

“During that time, Karla was mentioning me on Twitter as the ‘infamous intern,’ commending everything I’d done for her, and people started to notice. Karla had a request to have me join her on a blog talk radio program she was going to be on to answer some questions about etiquette on Twitter. During that process, a couple of people on the radio show asked me if I’d be able to help them out with their blog talk radio shows, including Paul Paris’ the Ex-recruiter show and the Bill Boorman show. Bill Boorman gave me 10 minutes at the end of his show to discuss why I wanted to be a recruiter and he allowed other recruiters on the show to give me guidance and free mentoring.

“I got tips from another recruiter, Animal, on how to develop my profile and how to make it more recruiter friendly since recruiting is what I wanted to do. I also followed up using different LinkedIn contacts. I connected with people in the U.S. and Canada who gave me some valuable insights on an interview that was coming up.

“Twitter has been indispensable in my job search. I would never have received the multiple interview opportunities (and offers) without being out there and active on Twitter.”

To summarize it, here’s how Stephen shortened his search. He …

• Shifted his tweet strategy from social (and started using Facebook for his social interactions) to more professional, interacting not just with friends but people in his target industry.

• Used Twitter to create opportunities for voice-to-voice and face-to-face contacts … and even picked up the phone first in some instances (revolutionary!)

• Engaged his Twitter community with @ messages (writing directly to someone on Twitter while allowing others to see the message) and conversations.

• Became a real person, not just another Twitter handle, which caused others to know, like, and recommend him (Karla_Porter).

• Used an integrated approach (LinkedIn, Twitter, as well as phone contacts, radio shows, etc.)

• Asked for advice (and listened to it!)

• Followed up, followed up, followed up!

Bottom line. Instead of the typical 27-week job search timeline, Stephen landed a new opportunity in just 10 weeks. Applause, applause, Stephen!

So join the conversation! What else have you seen work when it comes to Twitter and the job search?

Want to learn more about using Twitter as a barrier-busting career management tool? Join us for the next Microblogging Career Strategist program that starts in June. Info here!


10 Reasons Why Twitter for Job Search Cannot Be Ignored

By Susan Whitcomb | 12 Comments »

By Susan Britton Whitcomb (@SusanWhitcomb), Deb Dib (@CEOCoach), and Chandlee Bryan (@chandlee)

Twitter: You’ve heard lots of buzz about it. If you’re new to Twitter, you may have even visited the site, created an account, and dabbled with tweeting. But it wasn’t love at first sight, right?

If you as a career professional, or your clients, are like most people, you’re not alone in wondering, “What’s the point? How can this cacophonous site, crammed with seemingly tangential, disconnected information be anything that can help a job search?”

Keep an open mind. Admittedly, there is a learning curve to Twitter (as there is for all good things); yet you can find value from Day One, whether just dabbling as a NOOB (Twitter shorthand for “newbie”) or committing to becoming a power user.

If your job-search clients (or if you’re reading this as a jobseeker) are in a job search or career-building mode, here are 10 reasons (among dozens) to pay attention to Twitter:

Jobs1.  Jobs Are on Twitter.

More than 1 million tweets about job openings go out every month from 7,000+ employers and 7,700+ job channels via Your clients can specify that they want to receive targeted tweets for jobs in, say, the healthcare industry in the Chicago area or accounting jobs in Atlanta. And the notices can come instantly to your client’s mobile phone, giving them the opportunity to apply quickly. This is important because (with today’s 8-to-1 jobseekers-to-jobs ratio) employers are inundated with resumes. Some are even limiting the number of resume submissions they will receive.

  • Twitter Tip: Explore and subscribe to relevant job channels. Or, check out, which is similar to the Web aggregators and The site takes the fire-hose feed of all Twitter tweets and identifies which tweets are job announcements, then aggregates them into its database so you can search by job title, career field, and location.

2.  Recruiters Are on Twitter

The recruiters who are on Twitter are still in the minority (look for that to change!) but they are forward-thinking “early adopters” and they are looking for standout talent. A quick search at for the word “recruiter” brings up 11,000+ results.

  • Twitter Tip: Search sites like and for recruiters in your area using keywords such as “recruiter” and “Dallas” (without the “and” and the quotation marks). Another variation would be “recruiter” and “IT” (substitute your industry for IT) since many recruiters are not limited by geographic location. Follow them, engage in conversation, and brandish your brand so they come to recognize you as both a pro and a person.

3.  Employers Are on Twitter.

Any experienced job seeker knows that chasing postings at is not enough to find a job. They must use the C.I.O. approach, which means they must target Companies, then Influencers internal and external to those companies, and finally Opportunities that materialize when talking with influencers and networking contacts.

  • Twitter Tip: Although you can use the search box on the right panel at your home page or the “Find People” text link at the top of your Twitter home page, you’ll likely have better results using Twitter’s Advanced Search Feature. Unfortunately, it’s not readily findable at the site. Here’s the direct link: – use it to search for company names and influencers (employees, customers, consultants to the target companies, and so on).

4.  Networking Contacts Are on Twitter.

Networking is the heart and soul of job search. Twitter gives job seekers a new, easy to use venue in which to create relationships that are real and authentic, where they’re sharing both professional and personal information (just make sure the personal information isn’t too personal!). And, most important, Twitter is the first platform that doesn’t require “permission” to follow, friend, link to, or engage another person. Actors and politicians aside, you can be connected to CEOs, influential hiring managers, venture capitalists, and more.

  • Twitter Tip: Engage in “agenda-less conversations” with people on Twitter. These conversations lead to trust, which leads to openings for face-to-face conversations, which lead to opportunities to learn about other people’s needs, which leads to openings to talk about how you could solve those needs, which leads to employment. Remember, in job search, the employer is usually “bleeding” somewhere with problems to solve and people to serve; the job seeker is the Band-Aid.

5.  Research Can Be Done on Twitter.

If networking is the heart and soul of the job search, research is akin to the lungs. There must be air to keep the heart pumping. Yes, there are plenty of sites where job seekers can pump up their search by researching target companies and contacts (such as Hoovers, LinkedIn, etc.), but Twitter can give them an inside look at the company’s culture.

  • Twitter Tip: Sites like can give a feel for the positive (or negative) sentiments being expressed about a company, and can give the inside scoop on what’s being said about the company, its product(s), its people, and more.

6.  Career Brands Are Brandished on Twitter.

Employers don’t hire resumes; they hire people. Beyond the fit of competencies and compensation, they also want good chemistry and cultural fit. Twitter is a great place to convey that. A Twitter handle (username) that is on-brand can create attention, interest, and desire on the part of employers. For example @CIOintheKnow or @VisionMaker or @AdminExpert or @JaneDoeHRpro. On-brand tweets can confirm to hiring managers or recruiters that the job seeker is an “A” candidate. For example, “CIOintheKnow: My insights on latest trends in technology for green construction industry here:” or “AdminExpert: Key tip for time mgmt: ‘Chunk’ time; commit to 10-15 min of uninterrupted time & watch your productivity soar” or “JaneDoeHRpro: RT @SHRM shares top 10 trends for new year: [I see tip #3 as crucial for our healthcare industry]”

  • Twitter Tip: On-brand tweets can include personal information. Be mindful to maintain an approximate 75:25 ratio for professional vs. personal tweets. And, make sure those personal tweets aren’t TMI (too much information) or OS (over-shares). Instead, personal tweets might be (again, using our example Twitter accounts above): “CIOintheKnow: Just upgraded to iPhone 4G network; frankly, I notice big difference in speed. What are others finding?” or “VisionMaker: My hi-sch teen is considering college major. Any coaches out there who work w/ this age to identify STRENGTHS and PASSIONS and VALUES.”

7. A Vibrant Careers Community Is on Twitter.

There are hundreds of experienced career coaches, job search strategists, personal branding experts, and resume writers tweeting their insider secrets and deepening relationships amongst colleagues. Job seekers can search for hashtags such as #jobsearch, #resume, #interview, or #personalbranding for career wisdom and advice.

8. “JobAngels” Are on Twitter.

One hashtag (designated by the # sign) you’ll want to check out is #jobangels. Founded a year ago by Mark Stelzner (@Stelzner), Job Angels is a grass roots volunteer effort where one person helps another person get a job. The result has been that thousands of “one persons” have helped. You can get help, and you can also help someone else.

  • Twitter Tip: Enter “#jobangels” (without quotes) in the Twitter search box. You’ll find a wealth of help, job leads, and more. At the same time, think about how you can help someone else. Maybe it’s by making an introduction or passing on a job lead that you think would be appropriate for someone. Or, maybe it’s by retweeting (RT) others or sending a shout-out or #FollowFriday (#ff) recommendation for a jobseeker, networking contact, or target company. You get the picture. Be a blessing!

9. You Can Leverage Other Profiles on Twitter

Do you have an existing online profile somewhere outside of Twitter (big or small)? Use it to springboard into Twitter. If it’s a blog, mention that you’re using Twitter in a post and link to it from your profile and contact pages. If you’re on Facebook use one of the numerous tools available to drag in your Tweets to Facebook. Add it to your email signature, business card, mention it in interviews or guest posts that you might do…. etc. The same applies with any online (or even offline) presence that you have.

  • Twitter Tip: Link to your Twitter page and link to it often. For example, “If you’d like to connect with me on Twitter my feed is here:” (substitute your name, of course).

10. SEO Gets Better on Twitter

Tweets are permanently indexed by Google. The good news is it will boost your “Google juice” (results on Google), which is good news when recruiters and prospective employers research you online. The bad news is that everything you say is on permanent record. The Library of Congress is even keeping records!

  • Twitter Tip: According to, “the ‘lead-in’ of each tweet appears to be important for SEO as it will determine what appears in the tweet’s title tag when it shows up as a search result on Google. Approximately 42 characters are factored into each tweet’s title tag, including the account name, as well as the initial characters of each tweet. Keep in mind that your full tweet and all its characters are still being indexed by major engines, though.”

There are many other reasons for job seekers to take advantage of Twitter in their job search. If they are unsure, encourage them to choose one of the items in this list and explore it further. And, give them permission to possibly not like Twitter at first. For some, it can feel like moving to a foreign country and learning a new language—there will be some frustrations when they don’t immediately understand all the words or customs, but that will pass.

Stay with Twitter! You’ll seriously broaden your horizons, knowledge, network, and career options!

Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib are the coauthors of The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day. Learn more at or follow the hashtag #TwitterJobSearch on Twitter.

Susan Britton Whitcomb (@SusanWhitcomb), “America’s Career and Life Coach,” has helped thousands of job seekers find the clarity and confidence to claim career success and significance. She has trained hundreds of certified career coaches and authored many best-selling books, including Résumé Magic, Interview Magic, Job Search Magic, 30-Day Job Promotion, and The Christian’s Career Journey.

Chandlee Bryan (@chandlee), president of career management firm Best Fit Forward, is a job search expert and social media evangelist. She has worked as a recruiter, Ivy League career counselor, and consultant to Microsoft.

Deb Dib (@CEOCoach) is a careers industry trend leader, career communications expert, and one of the world’s first Reach Certified Personal Branding Strategists. Known for infusing ROI value into executive branding, she is the trusted, go-to coach for leaders and rising stars who want to land faster, earn more, have fun, and change the world.


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