And as I know she would agree, a powerful resume and cover letter only become useful if people understand their roles.

Ask most people and they will say the purpose of the resume is to get the interview. That’s certainly true, but such a facile answer doesn’t help the job seeker much.

The primary purpose of the resume if to give the hiring decision maker clear and compelling proof that he can deliver on the promise he made to his boss.

He had to give his personal bond that the next person he hired will make the company a great deal more money and it takes to find, recruit, and retain the newcomer.

That promise of value is based solidly on the job seeker’s brand. But it must do a great deal more. It is meant to be a pledge of value–things the boss will see the job seeker do on the job that makes the company money.

I’m afraid I’m not very subtle on this point. At the top of a typical resume I spell it out. Want an example?

“What I offer the ABC Corporation as your newest Chief Marketing Officer”

What follows are observable behaviors. For this client, such an item might look like this: “The talent to leverage opportunities before their shelf life expires and do that faster than the competition can.”

There are other roles as well. But if we keep this critical one clearly in mind, the resume ceases to be “magic” document bound by arcane, ever-changing rules. Rather, it is epitome of powerful networking in action.

And isn’t that what gets the job?

I’m not sure if I will get a response…but I’ve read your information above. I’m about to do a career change and submit my resume, I wanted to know if you help with resumes? feedback?

When I go into interviews, they always say you did what? how did you get into that…(my background is the dating industry, timeshare) ..