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Why We Shouldn’t Say I Should

By Susan Whitcomb | No Comments »

The brain is a sentry, always looking out for danger or oddities in our environment. Danger doesn’t just mean physical threats. It can also mean emotional or intellectual threats. And once a threat is perceived, our autonomic nervous system kicks in with a cortisol rush and we shift into fight-flight-freeze mode. One of the ways […]

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Backwards Advice? Keep Your Clients “IN” Their Comfort Zone!

By Susan Whitcomb | No Comments »

We’ve heard for years that “results come outside the comfort zone”! “Stretch yourself!” “Think outside the box.” To some degree those statements are true. And yet, from what we know about brain-based research, there’s evidence that urging people to shift outside of their comfort zone may actually be less effective. Here’s why. The Red Zone […]

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About Susan

Susan Whitcomb is founder and president of The Academies, including Career Coach Academy, Job Search Academy & Leadership Coach Academy. She brings two decades of experience to her work as an author and speaker. READ MORE...


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